Behavioral policies

More ads or paid promotional material than publisher-content

We do not allow Google-served ads on screens:

with more ads or other paid promotional material than publisher-content.

Unsupported languages

We do not allow content that:

is not primarily in one of the supported languages.

Inventory value

Google-served ads on screens without publisher-content

We do not allow Google-served ads on screens:

without publisher-content or with low-value content,

that are under construction,

that are used for alerts, navigation or other behavioral purposes

Out of context ads

We do not allow Google-served ads:

in apps or web pages that run in the background,

that appear outside the display,

when the user's attention is expected to be elsewhere and not on the screen hosting the ad.

It must be clear to the user with which publisher-content the ad is associated.

Google-served ads on screens with replicated content

We do not allow Google-served ads on screens:

with embedded or copied content from others without additional commentary, curation, or otherwise adding value to that content.

You are also required to comply with our

Dishonest declarations

Information provided by publishers to enable their use of or interaction with Google advertising systems:

must be materially accurate and complete, without misleading omissions; and

cannot be expressed in a deceptive or misleading manner.

Examples: The personal information or payment details provided by a publisher are materially incomplete, obscured or inaccurate. Information provided about a publisher’s website (e.g., in the ads.txt file) or app (e.g., in the app-ads.txt file) is inaccurate. Ad requests that contain partial or inaccurate URLs or AppIDs.

Ads interfering

Google-served ads interfering with content or user interactions

We do not allow Google-served ads that:

overlay or are adjacent to navigational or other action items and may lead to unintended ad interactions,

severely interfere with consumption of content including overlaying the content or pushing the content off the display,

are placed on a "dead end" screen where the user is not able to exit the screen without clicking the ad.

Dangerous or derogatory content

We do not allow content that:

incites hatred against, promotes discrimination of, or disparages an individual or group on the basis of their race or ethnic origin, religion, disability, age, nationality, veteran status, sexual orientation, gender, gender identity, or other characteristic that is associated with systemic discrimination or marginalization.
Examples: Promoting hate groups or hate group paraphernalia, encouraging others to believe that a person or group is inhuman, inferior, or worthy of being hated
harasses, intimidates, or bullies an individual or group of individuals.
Examples: Singling out someone for abuse or harassment, suggesting a tragic event did not happen or that victims or their families are actors or complicit in a cover-up of the event
threatens or advocates for physical or mental harm to oneself or others.
Examples: Content advocating suicide, anorexia, or other self-harm; threatening someone with real-life harm or calling for the attack of another person; promoting, glorifying, or condoning violence against others; content made by or in support of terrorist groups or transnational drug trafficking organizations, or content that promotes terrorist acts, including recruitment, or that celebrates attacks by transnational drug trafficking or terrorist organizations
exploits others through extortion.
Examples: Exploitative removals, revenge porn, blackmail

Enabling dishonest behavior

We do not allow content that:

helps users to mislead others.

Examples: Creating fake or false documents such as passports, diplomas, or accreditation; sale or distribution of term papers, paper-writing or exam-taking services; information or products for passing drug tests

promotes any form of hacking or cracking and/or provides users with instructions, equipment, or software that tampers with or provides unauthorized access to devices, software, servers, or websites.

Examples: Pages or products that enable illegal access of cell phones and other communications or content delivery systems or devices; products or services that bypass copyright protection, including circumvention of digital rights management technologies; products that illegally descramble cable or satellite signals in order to get free services; pages that assist or enable users to download streaming videos if prohibited by the content provider

enables a user, or promotes products and services that enable a user, to track or monitor another person or their activities without their authorization.

Examples: Spyware and technology used for intimate partner surveillance including but not limited to spyware/malware that enables a user to monitor another person’s texts, phone calls, or browsing history; GPS trackers specifically marketed to spy or track someone without their consent; promotion of surveillance equipment (e.g. cameras, audio recorders, dash cams, nanny cams) marketed with the express purpose of spying

This does not include (a) private investigation services or (b) products or services designed for parents to track or monitor their underage children.